Current Opportunities
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RETAIL MARKETING MANAGER
DUTIES AND RESPONSIBILITIES
The Retail Marketing Manager is responsible for the tactical execution of the Retail Marketing function while integrating
key business to business (B2B) initiatives. Areas of concentration include market research and demographics, trade advertising
and public relations, trade show/conference management and execution, maintenance of the corporate website and involvement in
marketing initiatives designed to support leasing fundamentals.
Job Responsibilities
- Develop market research methodologies and incorporate identified strategy to best support various interdepartmental projects (leasing, development, redevelopment).
- Source, compile and evaluate market research data to provide related reports and analysis as requested.
- Evaluate and interface with market research data suppliers.
- Participate in market research studies and stay abreast of current research trends.
- Produce annual demographic reports for each property.
- Evaluate advertising opportunities and negotiate annual related advertising contracts.
- Coordinate production between agency and publication. Maintain samples.
- Coordinate production of all PREIT sponsorship/charitable advertising.
- Monitor competitor advertising.
- Work collaboratively with PR agency and trade publication contacts to build PREIT branding message within the industry, primarily supporting leasing and redevelopment initiatives.
- Search out and prepare award submissions for redevelopment projects and industry related recognition programs. Maintain records of all awards.
- Coordinate tactical execution of all trade shows/conferences including developing events calendar, timeline, financial, administrative, staff, production, hotel, exhibition, registration, promotion, entertainment and on-site logistics.
- Develop trade show/conference budget, manage expenses and prepare follow up reports.
- Tactical coordination of business to business (B2B) marketing events.
- Assist in the development and coordination of annual leasing materials including research, copy writing, fact verification and distribution.
- Assist in the development and coordination of key tenant and internal presentations including research of tenant company information, fact verification, copy writing and preparing power point presentations.
- Maintain the corporate website as relates to PREIT retail division needs.
- Create and maintain a database of property information, including but not limited to photography.
- Coordinate all aspects of property photo shoots and aerial photography.
- Manage corporate and holiday gifting program.
- Perform essential functions of the position and other responisbilites and projects as may be assigned by the Senior Retail Marketing Manager or Vice President, Retail Marketing.
Qualifications
- Bachelor's Degree in marketing, business, communications or advertising preferred.
- Minimum 3 years experience in a related business environment/discipline. Knowledge of the shopping center industry preferred.
- Superb verbal and written communication skills with prior business and sales-oriented writing experience.
- Strong background of results-driven strategic planning, marketing and advertising.
- Strong problem solving, analytical and decision-making skills.
- Outstanding ability to foster and develop good working relationships with industry representatives, external and internal resources.
- Strong sense of design sensibility and aesthetics.
- Ability to multi-task, work in fast paced environment and meet tight deadlines, self motivated and detail oriented.
- Outstanding organizational skills as well as a high aptitude for managing finances.
- Proficient with computer applications, including Microsoft Office, Power Point, Illustrator and/or other design programs.
- Background in market research and demographics analysis required.
- Some travel required.
LOCATIONS:
Corporate Office
Philadelphia, PA
Equal Opportunity Employer
To apply for a position with PREIT please send resume to:
careers@preit.com
Fax (215) 735-5286 or
PREIT/HR Department
200 S. Broad Street
Philadelphia, PA 19102
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