Center Court: The Mall as an Advertising Tool – Get in Front of Your Customer Now

Summer may just be kicking off, but if you’re a marketer, you know it’s already time to start thinking about the holidays. It’s a busy time of year, the busiest if you’re in the mall or retail industry, but malls offer a strategic opportunity to get in front of consumers while their minds are already in spend mode. According to Campaign, out-of-home advertising effectiveness has nearly doubled since its inception, as consumers can’t click an out-of-home ad away, unlike digital advertising. With in-mall promotions, shoppers inherently have to pass by advertisements they walk through the property – giving companies an opportunity reach consumers as they shop in real-time.  Malls now offer experiences and goods for a diversified shopping trip and access consumers across day parts through dining and entertainment tenant additions.

Cherry Hill Mall Digital Spectacular

With our large format interior digital LED displays at Cherry Hill Mall, Plymouth Meeting Mall and Willow Grove Park, brands can capture the Philadelphia market, while leveraging existing digital assets tapping millions of area shoppers during the most heavily-trafficked time of year.   According to Magna Global, one of the Top 10 reasons out of home advertising performs is that when “positioned in transportation and shopping malls, OOH has an inherent ability to target customers at or near point-of-sale.”  Featuring static and/or full motion digital content, these 13’x18’ large format, double-sided, rotating displays offer brands the opportunity to target their audience during shopping and leisure experiences throughout the Greater Philadelphia market.

To learn more, check out this video!