Shoppers Are Ready to Return to Stores
A recent US consumer survey by Coresight Research showed strong consumer sentiment that they are ready to return to brick-and-mortar stores.
The findings indicate that in-store apparel purchases increased substantially, returning close to the level of the 2019 holiday season. For the first time in their survey, the proportion of consumers that reported purchasing clothing and footwear in-store surpassed the proportion buying online.
The proportion of consumers avoiding shopping malls/centers dropped to the lowest level recorded in their survey, at 49%—almost 10 percentage points lower than the 59% seen the previous week. In a separate survey question, we also saw the proportion of consumers that had visited an enclosed shopping center increased.
Read the full findings of the report.